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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
Getting a great mix has so much to do with tracks that are recorded well. Taking the time to ensure that you get well-recorded tracks makes all the difference in the world.